Channel Marketer Report

Resource Center

The Keys To Channel Partner Success

tiekinetix_wp_drc_templateA key challenge for any OEM or vendor is standing out to VAR partners, and providing them with the tools and resources to sell effectively.

However, to truly drive success, vendors must go above and beyond to support channel sales and marketing efforts. This especially is true because most VARs are small organizations with limited time, resources, and marketing and sales expertise.

Content and social syndication solutions empower vendors to:

  • Help generate leads for partners;
  • Make it easy for VARs to sell solutions; and
  • Enable VARs to engage in social media conversations.

As a result, vendors can automate and simplify lead generation and nurturing processes for all of their channel partners.

Complete the form below to download the white paper, titled: The Keys To Channel Partner Success to learn how content and social syndication can lead to improved sales results.