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MarketingAdvocate: The Next Generation Of Channel Marketing

MarketingAdvocate-11-2013_wp_drc_capBeyond the world of cold calling and batch-and-blast emails is a world full of personalized messages and compelling nurture campaigns.

This world was created by marketing automation platforms, which bake digital demand generation into marketing. As a result, businesses of all sizes can reach larger audiences and effectively target prospects.

Partner marketing automation specifically is valuable as smaller technology resellers strive to broaden their reach and better market to current and prospective customers.

Complete the form below to download the white paper, titled: The Next Generation Of Channel Marketing, to learn how resellers can better allocate marketing resources, measure marketing results and develop content that will drive sales.