Unify Embraces Content Syndication In Channel-Wide Rebrand

Unify, formerly Siemens Enterprise Communications, was not only faced with the challenge of rebranding its channel, but also ensuring all partners had brand-consistent content at the moment the new company name
was unveiled.

“The mission for a rebrand project is simple: to ensure everything is updated, on time and with minimal resources, while being communicated to the widest possible audience,” said Robin Pilcher, Head of Global Channel Marketing at Unify, during a recent Channel Marketer Report webinar. “One thing a global rebrand does is bring all complexities of managing your brand in the partner channel into sharp focus, all at once.”

Download this report to learn more about how Unify ensured a smooth and successful rebrand by partnering with TIE Kinetix.