Reveal, a provider of a platform for partnership, marketing, and sales teams to generate revenue through their ecosystem, has announced a Series A funding of $50 million. The company, which was founded in 2020 as Sharework, allows companies to connect with businesses in their ecosystem to securely compare CRM data. The insights that can be […]
Over the last 20 months, partners have seen a new evolution of business and a new set of requirements for supporting their customers. This latest evolution has redefined the need for support – it must be available anytime, anywhere, and always on. In our survey, participants reveal how the pandemic altered the future of work […]
Datto Holding Corp., a global provider of cloud-based software and security solutions purpose-built for delivery by Managed Service Providers (MSPs), has named Brooke Cunningham its new Chief Marketing Officer. Cunningham brings more than 20 years of experience in the software industry and has held global leadership roles in marketing, operations, partner, and program functions. She […]
To help its channel partners keep New Year resolutions to be more effective marketers, SAP will be throwing the switch on a new digital marketing campaign hub in 2022. The new tool, which will be fully integrated into SAP’s partner portal, was designed to accommodate partner requests for less friction in the discovery and use […]
Tapping into the full value of your channel requires a more formal commitment of resources—people, processes and technology—throughout all phases of the partner lifecycle. This guide is perfect for the channel leader who already knows the value of their indirect sales channel and is ready to take their program to the next level. Learn best practices […]
With still one calendar page to turn, there’s plenty of time for news to break about another merger or acquisition or capital investment in a channel program technology provider or marketing solution vendor. But if a bow was tied on all activity now, 2021 would likely stand out as a year of outstanding investment in […]
RollWorks, a division of NextRoll, has bolstered its partner ecosystem with the launch of a new Agency Partner Program. The new initiative establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it. RollWorks provides account-focused B2B companies a platform to align their marketing and sales teams and confidently grow […]
By Nate Freedman, CEO, Tech Pro Marketing As someone who provides marketing services for Managed IT Services Providers (MSPs) across North America, I love the concept of market development funds. Top-of-the-line marketing services don’t come cheap. Even if a company has a sizable marketing budget, hiring an agency requires a great deal of financial investment, […]
Reveille Software, a provider of active insight solutions for Enterprise Content Management (ECM) and Enterprise Information Management (EIM) content, is taking “a quality, not quantity” approach to recruiting partners for its new channel program. Rather than build an extensive channel ecosystem, the looking is focusing its recruiting efforts on partners with a vertical focus and […]
The Channel Marketplace, an online and human-driven resource that enables technology vendors to access solutions and expertise that address their indirect go-to-market opportunities and challenges has been formed by a group of 10 channel technology and services companies. The Channel Marketplace features a concierge service, in which real people will help technology vendors and channel […]