Although marketing automation can present a variety of benefits to B2B organizations, businesses must determine new workflows or processes to optimize their investments.
To successfully implement new ways to track, manage and nurture accounts in the sales funnel, the demand generation team needs to be aligned with definitions of various lead stages as well as agree on what roles various sales and marketing individuals play in the process.
From there, companies should review the core benefits and capabilities of marketing automation solutions and create a prioritized road map for different elements, including:
To create a quality road map for marketing automation optimization, download the asset, titled: Marketing Automation E-book: Best Practices For Marketing Excellence And Operational Efficiency.