ASG Software Solutions has launched a new Global Partner Program as part of a new corporate go-to-market strategy. In addition to the program, ASG is altering its sales model, marketing approach, tools and systems in order to expand partnerships.
The launch comes alongside the appointment of Michael Mayer as VP of System Integrators and Channel for North America. Previously, Mayer served as Executive Director of Worldwide Channel Sales, Marketing and Operations at PEER 1. During his 20-plus career in sales, operations and leadership development, Mayer also was an OEM leader in the channel organization for VMware and was part of Dell’s sales organization for more than 10 years.
With the Global Partner Program, ASG is giving integrators and resellers the opportunity to generate new sales and revenue opportunities around the cloud, content and systems. To help partners augment their services and solutions, ASG will deliver end-to-end IT solutions, as well as a professional services and support engagement model to help partners succeed.
Integrators and resellers will be able to identify growth opportunities by jointly developing business models focused on IT services and solutions. Partners will have access to competitive pricing models for integration as well as reselling, project registration and lead assignment.
ASG also gives partners access to long-term, managed and professional service revenues and accelerated sales through proof of concept and demo support. Enablement materials also will be available, such as: sales tools, including content, customer presentations and call scripts; awareness campaigns through social media, web content and banner ads; and demand generation tools such as joint regional events, webinars and lead sharing.
A strategic focus for ASG will be signing partners that align with the company’s core selling points: the cloud, content and systems software. Specifically, ASG is striving to onboard integrators and resellers that deploy, design and service IT environments; deliver integrated solutions for physical, virtual and cloud environments; and combine technologies and services to provide innovative end-to-end IT solutions.
“By joining ASG’s new Global Partner Program, we’re not only able to generate new revenue growth opportunities with exceptional profitability, but also address some of today’s most pressing business IT issues,” said Colin Mehlum, VP of DirectNetworks, an IT support company and reseller. “Now, with the ability to offer ASG’s cloud, content and systems software solutions, our customers will increasingly rely on us as a trusted advisor, offering them the tools they need to progress in their respective industries and not be held back by inefficient or outdated technologies.”
Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.