The average buyer is 57% through the purchase decision process before engaging a sales rep, according to research from Google. That means buyers are turning to the web to get their information. Are you and your partners giving prospects the information they need to make the best decision?
There are a variety of new channels and tactics to help businesses drive demand. However, many partners don’t have the knowledge or resources to succeed.
This E-book will offer a detailed breakdown of new demand generation strategies, and what vendors need to provide to their partners to help them succeed.
Best practices will be outlined in the following sections: