Channel Marketer Report


Euclid Introduces Reseller Program

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Euclid, a provider of mobile location analytics solutions, has launched a reseller program to enable certified, third-party partners to sell and distribute Euclid’s solution as part of their existing Wi-Fi service packages. 

With the launch of its Reseller Program, Euclid is working with several Wi-Fi channel partners like General Datatech (GDT) and Tekmark Global Solutions to deliver best-in-class analytic solutions with Wi-Fi at the center.

Euclid uses Wi-Fi technology to collect insights on shopper behaviors in and around physical locations. The solution captures data on how many visitors come to a location, how long they stay and how often they return.

To keep pace with growing demand for in-store analytics solutions in the retail industry, the Reseller Program will allow channel partners to distribute, activate and support Euclid’s services. Managed Service Providers (MSPs), Value Added Resellers (VARs) and Value Added Distributors (VADs) will be able to offer Euclid’s technology to customers of all sizes and upsell premium features.

Euclid has already certified the leading Wi-Fi vendors — Aerohive, Aruba, Cisco, Fortinet, Juniper, Meraki, Ruckus and Xirrus — to offer its analytics capabilities on existing access points.

Euclid will provide certified resellers with sales and marketing tools, technical training and support, and access to interfaces that can be used to integrate Euclid into their customers’ business operations.

Certified participants receive:

  • The ability to upsell and earn margin on premium features and analytics services; 
  •  Full dashboard access to demo accounts, test labs and customer settings with: Customizable dashboards by vertical; all essential metrics around visit trends, duration and repeats; real-time visibility of analytics around visitor behavior; and quick trend analysis for easy A/B campaign and marketing testing; 
  •  Exclusive features including: Full export of additional visitor behavior data to Excel, event calendars, and integration with data warehouse and business intelligence tools. 

“We’re working with key partners to turn Wi-Fi data into powerful insights about customer behavior,” said Mark Dahm, VP of Partnerships at Euclid. “The vision behind the Euclid Reseller Program is to make activating locations analytics an easy decision and natural value-add to Wi-Fi infrastructure.”



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