Build Your Channel Program on the 6 Pillars of Partner Experience

Channel partners account for a staggering amount of the total revenue many companies generate. And more than 75% of vendors are forecasting that their partner-driven revenue will climb this year.

To ensure that partners can indeed generate the revenue expected of them, many vendors will have to make significant adjustments to their partner programs. And to attract and retain the hardest working partners, vendors will need to differentiate themselves by creating truly engaging experiences.

PartnerPath, a channel consulting company helping technology vendors effectively engage, empower and manage partners, surveyed 134 vendors and 212 partners to discover the pillars that support an excellent partner experience.

Providing more access to support resources – including people – tops the list. Download the whitepaper to learn more about all of the six pillars of partner experience that can strengthen partner relationships in a changing channel world.

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