Channel Marketer Report


Datto’s MarketNow Program Offers Concierge-Supported Marketing Automation Platform to MSP Partners

Datto MarketNow logoDatto, Inc. a leading provider of total data protection solutions, announced the official launch of a new global marketing automation platform to support its 6,000 managed service providers (MSP).

MarketNow, which is being run on the MindMatrix platform, enables partners to utilize pre-written content to create campaigns, social media posts, web pages and branded collateral. Available free to all Datto MSPs, the platform does not require extensive training nor marketing expertise. Since the platform’s pre-launch in March, MarketNow has been used by more than 1,600 Datto partners.

The new platform will enable Datto MSPs to better market, sell, and service the company’s business continuity, networking and SaaS Protection product lines. At Datto’s DattoCon event in June, the company introduced an expansion to its flagship all-flash SIRIS 3X line, an all-new ALTO 33 device targeting smaller environments, a new architecture for Datto SaaS Protection services, updates to the new Datto Networking portfolio, and significant enhancements to the company’s partner portal.

The Datto Partner Portal allows the company’s MSPs to purchase, educate, manage and market products in one location. Several new dashboards are available in the portal including a device status compresses view, networking status page, SaaS status page, and mobile status page.

MarketNow Concierge Services

Datto is also offering its partners MaketNow Concierge Services. Available from MindMatrix for a monthly fee starting at $250, MarketNow Concierge Services include four hours of sales and marketing support per month for activities ranging from sending emails and editing landing pages to importing and organizing leads and sales assets.

Subscribers also have access to pre-packaged content including emails, blog posts, social posts, e-guides, landing pages and sales playbook.

MarketNow Concierge Services allow Datto partners to leverage the MarketNow platform to its full potential, said Kevin Hospodar, director of marketing at MindMatrix. Many partners are often “working in the business, rather than on business,” he said, and lack the sales and marketing resources and skills needed to grow their business. The MindMatrix service offering is specifically designed to address the challenges these companies face.

Datto partners can learn more about MarketNow Concierge Services here.