Considering there are more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, there’s a good chance VARs will find their next customer there.
Using these tools to get their name out, spread their content, and draw more people to their sites has become an everyday practice for smart inbound marketers. They know that social prospecting can help to identify and engage potential prospects, connecting them with their sites and sales teams.
Social Media Prospecting for VARs, a free workbook from Averetek, will teach you how to listen to social media conversations. Following the practical steps in each section, you can start engaging your prospects using Twitter, LinkedIn, and Facebook.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.