Channel Marketer Report

Channel News

Aprimo Advances Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

Aprimo introduces Aprimo CampaignAprimo, a global leader in enterprise marketing operations and through-channel marketing automation (TCMA) technology, has enhanced its Aprimo Distributed Marketing product enabling it to propel automation and scalability of localized integrated marketing campaigns.

The new features advance the solution’s ability to enable channel partners to easily execute local ad campaigns and generate more sales-ready leads by aligning content to the buyer’s journey.

Channel marketers traditionally have been tasked with time consuming and expensive processes to provide new marketing content through multiple execution platforms, and then manually execute each campaign for local channel partners, said John Stammen, Aprimo CEO, in a press release.

“With these enhancements,” he explained, “we can better address these problems and give channel marketers the competitive advantage of getting more campaigns in market that are brand and message compliant, while also allowing total visibility into both ROI and spend.”

Efficient, Brand-Compliant Local Marketing

With Aprimo’s Co-Local Advertising Engine, part of Aprimo Distributed Marketing, local entities can automatically place advertising orders and better manage corporate marketing campaigns to allow for scalability and efficiency. In addition, the solution enables brands to:

  • Scale, control costs, extend budgets, and reach the local level in a cost-efficient manner
  • Control messaging and targeting to ensure local campaigns do not interfere with national programs running congruently
  • Gain aggregate control of distributed, digital advertising to support more local entities with greater precision and visibility

With Aprimo’s Distributed Marketing Lead Nurturing solution, brands and corporate marketing departments can provide enterprise-level marketing to local marketers and channel partners to help drive faster lead conversions. The feature also allows local marketers to execute sophisticated and locally-relevant marketing programs, including email and digital advertising, with an intuitive user interface.

These latest distributed marketing innovations build on the track record of the company previously operating under the name Revenew. Aprimo formally brought the distributed marketing capabilities into the company’s portfolio with the acquisition and merger of Revenew in 2016 and announced self-service administration of through-channel integrated campaigns and lead nurturing and scoring capabilities in May.