Channel Marketer Report


ChannelChat: Are You Ready to Face the Five Major Forces Changing the Channel?

Episode 12: Theresa Caragol, Achieve Unite

In a recent article, Theresa Caragol, founder and CEO of Achieve Unite, wrote: “To survive the rapidly changing pace of business technology consumers, technology providers must understand and operate in concert with five major forces.”

In this episode of ChannelChat, Caragol describes the five forces she’s identified, the impact they will have on channel programs, and how vendors are already taking action to address them.

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