Channel Marketer Report


ChannelChat: Are You in The Dark About Shadow Partners?

Episode 13: Jay McBain, Forrester

Jay McBain, principal analyst, global channels at Forrester, has long been heralding the emergence of new categories of solutions providers he calls shadow partners.

During this ChannelChat, McBain describes who these shadows partners are, why they’ll play an important role in helping vendors grow their business, and how soon brands need to start working with them.

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