Steven Kellam has joined 360insights, a channel incentives company, as VP of Global Alliances. Kellam was the former president of CCI, the channel incentives management firm that was acquired by Zyme last year.
Kellam will be responsible for establishing strategic relationships to drive revenue and expand the reach of 360insight’s Channel Success Platform.
“Steven Kellam is a natural fit for where we’re going,” said 360insight’s founder and CEO, Jason Atkins. “His background in channel incentives, especially in MDF and co-op advertising, coupled with his knowledge of the channel software ecosystem will be put to work to drive value for 360insights. Alliances have the potential to create great growth through leveraging the benefits of a fully-integrated channel incentive platform.”
360insights has been expanding its menu of channel technology solutions. Earlier this year, it acquired Through-Channel, a channel-focused marketing automation solution provider.