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Partner Profiling And Segmentation How-To Guide

The lack of a rigorous and best practice partner segmentation process seems odd when considering the millions of dollars technology vendors invest in partner recruitment, enablement and incentives.

Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners that have the potential to thrive in a rapidly changing marketplace.

Check out this how-to guide to:

  • Understand the changing partner landscape;
  • Learn how to use profiling and value scoring to segment partners; and
  • Discover five golden rules of partner profiling and segmentation.

Check out the guide now!