Channel Marketer Report

Resource Center

Introduction To Channel Partner Ecosystems

A recent Accenture survey showed 76% of business leaders expect their current business models to be unrecognizable in five years. The reason? Ecosystems.

Put simply: A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your distribution channel.

While most executives have plans to or are already building an ecosystem to respond to threats of disruption — like the ones hitting our markets pre- and post-COVID — many channel leaders have discovered how challenging it can be to drive results, discover best practices and also navigate the evolving landscape of their partner ecosystem.

If you’re in the business of making money through your channel partners — and, really, aren’t we all? — listen up. This white paper has the new blueprint.

Check out the guide now!

Share

PinIt