Channel Marketer Report

Channel News

Impartner Forms Advisory Board To Share Insights On Channel Program Best Practices

Impartner, a leading partner relationship management (PRM) and channel management platform provider has created the Channel Chief Advisory Board (CCAB), a group of top channel strategists focused on sharing best channel practices worldwide. The global group includes a ‘who’s who’ of channel thought-leaders including consultants, digital marketers, and channel services providers

“Like CRM, PRM and channel management technologies are systems of record that companies use to manage their entire channel ecosystem, which represent 75 percent or more of revenue for most corporations,” said Impartner CMO Kerry Desberg in a press release. “Our customers and prospects are making big decisions about how to best run their channel and they look to Impartner and this collective group for a continual stream of best practices and thought leadership before, during and after the sales process.”

Advisory board members will contribute content in the form of podcasts, webinars, blog posts and surveys that highlight key directional trends in the market, plus presentations and personal consultations at ImpartnerCON, the company’s customer channel management summit. The event is scheduled for April 2021.

Board members include Rod Baptie, President and Founder, Baptie & Co.; Gina Batali-Brooks, President, Is Inspired; Theresa Caragol, Founder and CEO, AchieveUnite; Cassandra Gholston, CEO, PartnerTap; Michelle Gunter, EVP, Partner Perspectives; Donagh Kiernan, CEO, Tenego Partnering; and Peter O’Neill, Research Director, Research in Action.

Also joining the board are Dan Overgaag, Managing Director, The Spur Group; Kevin Rhone, Channel Acceleration Practice Lead, Enterprise Strategy Group; Glenn Robertson, CEO, Purechannels; Patricia Rush, President, Rush to Channel; and Kristine Stewart, VP of Client Success and Marketing, Channel Impact.