Getting and using more channel partner data will pay dividends in nearly every scenario. Becoming fluent in even a handful of the sources to collect data will improve analysis done inside your programs and your market strategy.
Don’t collect more and more data and let it sit there unused. Involve experts, hire it in, do what it takes to make use of the second most valuable resource you have (besides the partners themselves) — your data.
Check out this white paper for an in-depth look at the most effective ways to get and use channel partner data.