Channel Marketer Report

Channel News

Check Point Enhances Engage App To Boost Partner Sales Success

Check Point Software Technologies has significantly upgraded an app that was launched to encourage partner reps to perform activities that are proven to drive growth and profitability. The Check Point Engage app has been enhanced to enable market-tested practices drive demand and customer value, report on the them, and be able to reward sales reps and the companies they work for accordingly.

The Check Point Partner Growth Program, which was announced in January, encourages closer alignment with Check Point’s channel teams while implementing best practices, speed, agility, time to market, and customer value. The program enables deeper collaboration with Check Point, giving access to expert support and resources to speed up customer sales cycles.

“The focus for the Check Point Partner Growth Program is to deliver the best growth opportunities and rewards in the industry and help our partners be more successful and profitable,” Frank Rauch, Check Point’s Head of Worldwide Channels, said when the program was announced in January. “With the program’s new initiatives, we are doubling down on our commitment to helping our partners win new business and build even stronger relationships with existing customers.”

Upgrades to the Check Point Engage app, which was launched last year, were based on usage data and comments collected during more than 4,500 partner meetings. Partners were especially interested in enhancements that would support different phases of the sales cycle.

Ensuring that the app continues to engage and incentivize partner reps with gamification features, Rauch told CMR that the enhanced Check Point Engage helps partner sales staff:

  • Master their understanding of the company’s offerings;
  • Prepare for sales call with access to customer data and insights;
  • Grow their territories by registering deals anytime, anywhere; and
  • Repeat proven process to generate more sales.

An ‘Ask the Experts’ function will speed answers to partner reps’ specific questions. To help reps prepare for calls or meetings, the app will provide access to customer data and insights, including information collected by Check Point. A collaboration dashboard will enable sales reps them to collaborate with the Check Point field teams.

A new lead board is expediting dissemination of leads to reps. A feature called “Pink Alerts” pushes relevant information or data out to the partner reps. “That might be a new white paper, information on a best practice or a sales tips,” said Rauch.  “Or it might be a congratulatory email that the rep earned so many points and reached the next level.”

“Our theory is if we have the best solutions and the best products, and we can empower the partner reps and get them excited, that’s the winning combination,” he said.