Channel Marketer Report

Channel News

T-Mobile Offers Social On-Demand Capabilities With New Channel Program

T-Mobile has launched its all-new T-Mobile for Business Partner Program. The company, which completed its acquisition of Sprint earlier this year, has combined programs to create a better experience for partners.

T-Mobile now offers a secure partner portal with tools and resources including training materials, marketing assets, customer activation capabilities and more. A new Social and News On-Demand enhancement allows partners to automatically schedule and share the T-Mobile and industry content through their company’s social channels.

T-Mobile for Business social posts include targeted messaging for our public sector and education initiatives called Project 10 Million and Connecting Heroes. T-Mobile for Business social posts may be relevant for business of any size from sole proprietors, small businesses or large enterprises.

The new program is also offering partners enhanced marketing resources. Channel partners can use the T-Mobile brand on sales collateral and flyers, following the brand guidelines available in the partner portal.

Supporting Frictionless Selling

The company is prioritizing more frictionless selling for its channel, giving T-Mobile for Business partners access to all business segments. Deal registration policies makes engaging with T-Mobile easier, giving partners confidence that they’re approved to work an opportunity within one day.

Th company “is on a mission to wipe out channel conflict,” it said in a press release.  Channel partners have options to best meet their needs whether it’s signing-up new customers, selling new service opportunities to existing T-Mobile customers or selling their unique solution alongside T-Mobile experts.

T-Mobile direct sales teams leverage the partner community and the sell-with program today to solve customer needs, which has led to a more than 200% increase in sales in the last two years.

“The channel has been an important part of T-Mobile for Business’ incredible growth over the last few years, and with the launch of this all-new Partner Program, we’re investing more into the channel than ever before,” said Mike Katz, EVP T-Mobile for Business. “Combining the best of T-Mobile and Sprint, we aim to be the destination for partners and resellers.”