Relevize, a channel activation solution provider, has raised a $6 million seed round led by global software investor Insight Partners, with participation from existing investors Hyperplane, Newfund, 1984.vc, and Weekend Fund. The latest round of funding will further accelerate product development as the company looks to enhance the platform’s engagement and reporting capabilities.
Relevize’s platform is designed to accelerate channel partner sales by giving software providers and their partners the ability to generate pipeline through digital acquisition channels. Started in 2020, Relevize automates the distribution of lead generation programs across digital platforms, including LinkedIn and Facebook, for channel partner programs.
During the pandemic, channel marketing teams were unable to rely on one of their more effective tactics to generate pipeline: in-person events. Leading software providers are also putting an increased emphasis on growing their channel sales as they look to shift revenue from direct to indirect.