Impartner And iPaaS Providers Team To Facilitate Partner Ecosystem Connections, Improve Data

Impartner, a channel management platform and partner relationship management (PRM) provider, has partnered with iPaaS providers such as Syncari, Tray.io and others to facilitate connections in a company’s ecosystem and eliminate inaccurate partner data.

While Impartner has been longstanding integrated partners with Microsoft Dynamics 365 and Salesforce, the new integrations bridge the gap between a company’s additional direct sales systems and Impartner PRM.

“Because partnerships inherently span cross-departmental teams, strategic projects, and critical systems, it is becoming increasingly more challenging to centralize ecosystem technology management,” said Gary Sabin, VP of Product at Impartner. “With these integrations, we not only have provided a single entry-point to all Partner Relationship Management (PRM) activity but have immensely increased the overall value connectivity of PRM within an organization’s technology infrastructure.”

These partnerships, and those included in Impartner’s roadmap, provide connection and secure data exchange between critical business systems, such as a CRM, a data warehouse, or a BI tool. Further, these connections ensure that channel performance and partner data remains accurate and accessible within the centralized PRM system, enabling channel, operations and sales teams to trust the information they are acting on.

Syncari enables RevOps teams to align, analyze, and activate trusted customer data. Through data management, workflow automation, and multi-directional sync, Syncari accelerates the unification and normalization of data to create distributed truth across the tech stack.

Tray.io is low-code automation that can turn unique business processes into repeatable and scalable workflows that evolve whenever business needs change. Unlike iPaaS solutions, which are expensive, complex, and code intensive, Tray.io’s self-service platform makes it simple to build integrations using any API and connect enterprise applications at scale without incremental costs. The Tray platform frees product leaders, and IT from tedious and repetitive tasks, enabling them to uplevel their skill set with automation to unlock their full potential and do things in a way that’s right for their business.