Topics
IBM Expands Social Business Initiative To Improve Education Among Partner Base
Social networking sites are coming to the forefront as key channels for OEMs to communicate with partners and prospects. While sites including Facebook, Twitter and LinkedIn are helpful avenues for OEMs to market to partner networks, they also are vital for marketing throughVARs and ISVs to reach end-users effectively. Addressing this developing trend, IBM has […]
RSPA And SNAP Release New Social Loyalty Initiative To Help VARs Keep Pace With Retail Trends
Social media is becoming a more substantial and meaningful channel for consumers to interact with their favorite retailers and restaurants. To keep pace with new marketing developments, VARs can integrate more interactive tools for end-users. The Retail Solutions Providers Association (RSPA) has released Incite, a new cloud-based solution that is designed to blur the lines […]
Customizable Marketing Materials, Sales Tools Vital To Channel Partner Success
Once OEMs roll out a partner program, how do they market their products and offerings, and develop relationships accordingly? A clear characterization of partner requirements, and availability of customizable marketing materials and personalized messaging based on target audiences is key, according to market analyst and channel expert Patricia Rush. In a recent webinar hosted by […]
Simple Steps To Improve Web Results For Channel Marketers
By Garrett Geib, President, SkyRocket Group, Inc. I recently tried to contact a prospective technology solution provider to see whether they would be interested in the marketing services we offer. The company’s web site was badly in need of a refresh; the phone number listed on the page was incorrect and the copyright notice read […]
Measuring ROI Of Partner Programs Increasingly Challenging For Channel Marketers
As the proliferation of media channels and content forms accelerates, channel marketers are taking a harder look at metrics to determine the ROI of campaigns and partner programs. While these metrics are vital to quantifying the efficiency of specific sales and marketing programs, industry experts say many corporations are not optimizing the benefits that come […]
Loyalty Programs, Feedback Loops Gaining Popularity To Increase Partner Participation
The average utilization rate of marketing development funds (MDF) within the BtoB sector has dropped below 20%, according to research from SiriusDecisions. As a result, OEMs also are striving to implement more creative ways to increase MDF usage, according to Laz Gonzalez, Service Director of Channel Management Strategies for SiriusDecisions. “Currently, approximately one-in-five partners are […]
White Space A Leading Cause Of Sales And Marketing Fatigue
For OEMs, increasing brand awareness and encouraging partners to boost market share are vital goals. While increasing communication with loyal customers is a short-term tactic to boost revenue, revitalizing dormant partners is a key pain-point for OEMs and partners alike. “White space” is defined by TSL Marketing as channel partners/vendors that have little or no […]
SiriusDecisions Data Shows Vendors Analyzing New Levers To Drive Participation & Results From Partner Programs
Research from SiriusDecisions indicates that average partner program adoption averages 40%, but can be as low as 20%. Although recent research points to a need for deeper partner analysis, vendors are also faced with the obstacle of encouraging partner participation in reporting sales and marketing progress. “The key concept is whenever you ask for something, […]
BtoB Firms Adapt Joint Marketing Planning To Improve ROI On Channel Sales, Marketing Initiatives
Gaining visibility into investments for ROI and marketing development funds (MDF) is a top priority for vendors across all verticals. At the same time, companies that implement a channel sales model also seek strategies that will drive growth for tier two and three resellers. As a result, progressive companies are implementing joint marketing planning programs […]
New Channelinsight, Xactly Partnership Addresses The Compensation Challenge
In an effort to maximize time management and productivity among channel sales reps, Channelinsight, a cloud-based, sales management platform specifically for the channel has teamed with on-demand sales compensation and performance management solution Xactly. The Compensation Management Solution is designed to provide vendors with the resources to restore direct sales rep confidence and increase overall […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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