Channel Marketer Report

Tag Archives

Generating Channel Leads Through Content

By Patricia Hume, President, Trapit Over a long career, most of my time has been spent managing channel operations for some of the best — IBM, SAP, and Avaya among them — drawn by the challenge of helping the business grow through the reach of “alternatives” to direct sales; distributors, resellers, service providers and others. […]

Read More

Avaya Spotlights ScanSource Catalyst For Education Services

ScanSource Catalyst, a sales unit of ScanSource, Inc., has received two awards from Avaya due to its focus on creating valuable educational services through its ScanSource Services Group. Due to positive feedback from an Avaya customer survey, ScanSource received awards for Highest Student Satisfaction and Highest Response Rate in North America. ScanSource Catalyst provides extensive […]

Read More

B2B Content2Conversion Conference Adds Speakers From IBM, Cigna, Avaya And Adobe

Speakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York at The TimesCenter. “It’s an honor to us that key marketing leaders from companies large and small are recognizing the B2B Content2Conversion Conference as a must-attend event,” said Andrew Gaffney, […]

Read More

Catalyst Telecom And Avaya Grow Relationship With Radvision Scopia Video Solution And Services

Catalyst Telecom, a value-added distributor of voice, video and data convergence solutions, recently added a variety of new solutions and services from Avaya, including Radvision Scopia video solutions and complementary services to better serve partners. Radvision is an Avaya company that provides video conferencing, telepresence technologies over IP and wireless networks, and end-to-end visual communication solutions. […]

Read More