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B2B Content2Conversion Conference Adds Speakers From IBM, Cigna, Avaya And Adobe

Speakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York at The TimesCenter.

“It’s an honor to us that key marketing leaders from companies large and small are recognizing the B2B Content2Conversion Conference as a must-attend event,” said Andrew Gaffney, Editor-In-Chief at Demand Gen Report, which is hosting the event. “These new speakers add an extra level of excellence as we strive to create an event that provides great networking opportunities, top-notch speakers and business-changing marketing tactics.”

Some of the latest speakers/sessions added to the event include:

Digital Deal Makers: A Look Behind The Scenes, with Margaret Molloy, CMO, Velocidi; Lori Feldman, Cigna International; Mark Wilson, CMO, Avaya; and Tami Cannizzaro, IBM. This Power Panel of senior marketing executives will share examples of their most successful digital campaigns, including the creative, tactics, media channels and budget decisions behind the programs.

Content Targeting And Personalization: Improving Engagement At The Account Level, with Jeff Fuhriman and Sunny Beck of Adobe. They will share how Adobe has embarked on a journey to connect data from analytics, testing tools and visitor identification technologies to understand their targets, personalize their web experiences and better serve content to the accounts that are not only most likely to convert, but also most likely to buy.

Click here to register for the event.



About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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