Tag Archives
3 Things Channel Marketers Can Learn From Startups
By Scott Yates, CEO and Co-Founder, BlogMutt.com Startups, by nature, can’t play by quite the same rules as large corporations or even traditional small businesses. They have a different set of circumstances, advantages and disadvantages, so they have to invent their own rules. While larger companies can’t operate exactly like a startup, all types and […]
Why It’s Time To Take Your Channel Mobile
Vendors, suppliers, brands and associations rely on partner portals to share content marketing, sales assets and other vital information with value-added resellers, solution providers, system integrators (SI) and other partners. However, with fewer than 5% of partners using these portals on a consistent basis, organizations need a more successful strategy to connect and engage with […]
Creating And Sustaining Valuable Partnerships
Business partnerships are not easy but enterprises that invest in strategic, mutually beneficial alliances can achieve greater objectives than they would normally be capable of individually, according to a webinar titled: Better Together: The True Value of Marketing Partnerships. The event, hosted by BrightTALK, offered marketers a variety of tips regarding how organizations can identify […]
Addressing The Channel Marketing Challenge
By Dana Harder, Senior Editor In an environment that is increasingly competitive, many vendors are facing the same challenge: securing and maintaining mindshare among partners that are representing tens, or even hundreds, of other vendors. Regardless of a vendor’s channel strategy, organizations can garner long-term engagement and loyalty by empowering VARs to sell and market […]
PowerCloud Systems Launches New PowerUp Partner Program
PowerCloud Systems, a provider of cloud-powered networking solutions for businesses, has unveiled the PowerUp Partner Program for service providers using the PowerCloud CloudCommand platform. The new program is designed to help service providers deliver Wi-Fi-as-a-Service to customers, while offering a greater variety of training opportunities, service options, tools and resources. In addition, partners striving to transition […]
TIE Kinetix Launches Self-Service Syndication Solution
TIE Kinetix, a software-as-a-service provider of channel marketing and social syndication solutions, has launched Self-Service Syndication, the latest addition to its Content Syndication Platform. Self-Service Syndication is a content syndication platform designed to help small- and mid-sized businesses better control and optimize partner marketing efforts. Using the solution, organizations can publish rich content across […]
Merchant Warehouse And Retail Pro International Announce Partnership
Merchant Warehouse, a provider of payment technologies and merchant account services, today announced a partnership with Retail Pro International (RPI), a POS, store operations and back-office software application company that focuses on specialty retailers. With the partnership, RPI will bring the Merchant Warehouse Genius Customer Engagement Platform to specialty retail stores throughout the U.S. As […]
Partner Channel Manager For Metafile Shares Company Training Methods
The debate of “partner quality versus partner quantity” has been constant in the channel ecosystem. While it is easy to garner a network of thousands of partners, developing a solid community of loyal and profitable VARs is an entirely different story. That is why Metafile, a document management solution provider, takes a crawl-walk-run approach to […]
Education And Enablement: The Keys To Social Media Success
The emergence and growing influence of the web in B2B buying decisions is undeniable. Executives are relying more on search engines to start the browsing and buying journey for solutions to help their companies, and are turning to sales teams later and later in the consideration process. To that end, social sites such as LinkedIn, […]
Channel Marketing Is Broken
By Jared Shusterman, Managing Partner and CEO, SproutLoud Channel marketing is broken. There. Someone had to say it. Yes, it’s an over-generalization. And certainly anyone reading this post can name companies doing channel marketing well — possibly even a few doing it very well. Largely speaking, however, there are many channel marketing managers struggling to […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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