Tag Archives
Webinfinity Enhances Core Features of PRM Platform
Webinfinity has enhanced the core features of its PRM platform to empower companies to deliver a personalized partner experience that drives revenue, increases engagement and builds loyalty. The platform offers partners a personalized digital experience based on the unique profile, history and needs of each user to deliver a targeted, contextually relevant selection of content, […]
CA Technologies Announces New Advantage Partner Program
CA Technologies announced its new CA Advantage Partner Program last month. Reflecting partners’ desires for simplicity, profitability, protection and competitive differentiation, the program evolution is driven by CA’s strategic aim to accelerate growth through focused route-to-market strategies, while delivering exceptional experiences for CA Partners. The new program introduces two new partner levels, Focus and Global, […]
Netsertive Adds $9 Million To Series C Funding Round
Netsertive, a provider of digital marketing intelligence solutions for brands and local partners, has raised $24 million in Series C financing. After winning $15 million in growth financing in October 2015, Netsertive has acquired an additional $9 million to help accelerate product development and innovation. The latest round was led by River Cities Capital Funds, with […]
Best-In-Class Marketers Harness Social To Boost Channel Engagement, Relationships
Social networks such as Twitter and LinkedIn have become key hubs for B2B buyers to consume content and seek out relevant information. Vendors and their partners, as a result, are striving to leverage these channels to connect with them — and each other. According to the Demand Gen Report 2015 B2B Buyer’s Survey Report, executives […]
eMetrics Summit Boston: Data-Driven Marketers Are Becoming ‘Indispensable’
By Brian Anderson, Associate Editor Editor’s note: As part of a special arrangement, this feature is being published on Channel Marketer Report. The article initially appeared on MarketingID. Big Data and marketing analytics are becoming must-have currency for marketing success, and businesses across a wide variety of industries and verticals are looking to individuals who […]
SharedVue Merges With Zift Solutions
SharedVue, a division of The Channel Company that offers web content syndication tools for channel marketers, has combined with Zift Solutions, a channel marketing automation solution provider. Zift Solutions will operate the combined entity, and The Channel Company will maintain an ownership stake in Zift Solutions.
Creativity Drives Demand For Channel Partners
By Heather K. Margolis, Channel Maven Consulting Creativity is a driving force at the beginning of every company’s journey to success. It doesn’t matter if you’re a channel partner, a college dropout founding a start-up from your garage or a seasoned executive. Regardless of size, sector or geography, hatching a creative idea is part of […]
Purechannelapps CEO Dissects The Partner Engagement Dilemma
New communication touch points and tactics are emerging on a daily basis, but one hard fact remains: It is becoming increasingly challenging for vendors to stand out and effectively engage with partners. Although capturing partner attention and engendering long-term loyalty is a consistent dilemma, why hasn’t more movement been made? More importantly, what best practices […]
Zift Solutions Releases New App For Hootsuite
Zift Solutions has developed a new app for Hootsuite designed to allow users to import social streams, publish content and access marketing support materials. The app is available within the Hootsuite App Directory. Through the app, users can integrate marketing content and materials within the Zift marketing system into their existing Hootsuite accounts. This allows marketers to […]
How B2B Businesses Are Tackling Social Media In 2015 [Infographic]
Using social media, B2B organizations note that they receive increased exposure (92%), increased traffic (80%) and build a loyal fan base (72%). But which social networks will dominate in 2015 and beyond? What challenges and/or obstacles are preventing B2B organizations from investing more in social media advertising and marketing? This infographic, courtesy of Real Business […]
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