Channel Marketer Report

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Getting The Funds You Need To Drive Channel Growth

Channel teams can contribute to much or all of a company’s revenue. Yet sometimes, they are significantly underfunded and are unable to execute the campaigns and initiatives they desire. During an upcoming webinar, Laz Gonzalez of SiriusDecisions and Debra Delaney, CEO of CCI, will outline how channel teams not only can track and measure program results, but also relay […]

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Vartopia Nova Helps Streamline Deal Registration

Vartopia, a provider of solutions for organizations in the IT channel, has unveiled a new deal registration platform called Vartopia Nova. The solution is designed to provide vendors with an end-to-end organization that enables them to better manage and operationalize the entire deal registration process directly from the Salesforce.com CRM platform.  To reach their full […]

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Is Two-Tier Distribution Right For Your Channel?

 By Brian Anderson, Associate Editor One of the main goals for any vendor or manufacturer is to ensure products are available in an area where target customers are able to buy them. This is where distributors become helpful in extending the brand — and products — to both current and prospective customers.  However, many manufacturers […]

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Channelinsight Releases Opportunity Management Tool To Track Channel Shipments

Channelinsight, a cloud-based channel sales management solution provider, has announced the release of its new Lead To Ship solution, which is designed to track channel sales shipments via Salesforce.com. “We’ve tried to solve this guessing problem that channel managers have while using traditional tools, where they don’t know how the partners performed,” Mark Geene, CEO […]

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