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QuotaDeck Uses Crowdsourcing To Make Sales Introductions

The Problem: Today’s buyers are looking for more personal and relevant engagements with solution providers. As a result, traditional tactics such as cold calling no longer hold much weight. Instead, buyers are looking to be introduced to industry experts and thought leaders through their personal connections and social circles. The Solution: QuotaDeck is a B2B sales […]

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From First Day To First Sale: Developing A Successful Onboarding Program

By Jon Whitlock, VP, B2B Marketing, Kaspersky Lab North America Partner onboarding is one of the most important steps in the channel partner-vendor relationship, and as is the case with most relationships, first impressions are everything. A poor onboarding experience can hinder a new partner’s success, make the vendor question their investment in the new […]

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Zerista Meeting Hub Helps Companies Get The Most Out Of Events

The Problem: Planning and executing events can be a daunting process. Yet partner summits and annual user conferences are an integral part of companies’ sales and marketing efforts. To ensure they — and their sponsors — get the most out of their events, companies need cohesive solutions that offer content, resources and updates to event […]

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Using Gamification To Drive Partner Loyalty And Sales

An increasing number of organizations are recognizing the value of gamification in driving customer and employee engagement. In fact, research from Gartner has indicated that by 2015, 70% of Global 2000 organizations will use gamification in some way. Vendors, brands and manufacturers can leverage gamification as a tool and inherent business strategy to drive efficiency […]

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Badgeville For Salesforce.com Unveiled During #DF12

CRM solutions offer organizations robust features to improve lead management and nurturing processes, resulting in improved sales results. However, this can only take place if sales teams make CRM updates and reporting a consistent part of their daily routines. At Dreamforce 2012, Badgeville, a provider of gamifciation solutions and strategies, has unveiled its new offering […]

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