The Problem: Although more executives are using social media to discover solutions and access relevant content, it is sometimes difficult for solution providers to capture their attention. By tapping into industry influencers, vendors and their partners can form valuable relationships and build trust among their communities. The Solution: Traackr is an influencer management platform that is […]
The growing prominence of cloud computing and cloud-based solutions is coming more to the forefront, especially within the IT sector. Although industry benchmarks have pointed to this transition to the cloud and managed services, new research from Cisco indicates that IT decision-makers are facing an array of challenges during their transition to cloud-based applications.