Channel Marketer Report

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ON24 Unveils Webinar Engagement Score, Integration Service

The Problem: The webinar has been spotlighted as tried and true marketing channel to effectively engage prospects and partners. But with buyers today becoming more savvy and analytical during the buying journey, there are several factors businesses need to consider while planning, promoting and following up after presentations.  The Solution: ON24, a provider of webinar and […]

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The atEvent Check-In App Turns Attendees To Opportunities

The Problem: Traditionally, leads generated at events have been unqualified and lack context. As a result, vendors and partners struggle to understand which prospects are ready to have detailed sales conversations, and which are simply looking for more content and information.  The Solution: The atEvent Check-In app solves these problems by allowing event staff to include event […]

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