Channel Marketer Report

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ChannelChat at RetailNow 2013: Nick D’Alessio, Zebra Technologies

The retail industry is in a constant state of change, which is presenting vendors, manufacturers, resellers, system integrators and solution providers with a variety of new business opportunities, especially when it comes to mobility. Nick D’Alessio, Global Retail Practice Leader at Zebra Technologies discusses how mobility is impacting not only how retailers interact with customers, […]

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ChannelChat: Josephine Lu, Bematech

Josephine Lu, ISV Relations Manager for Bematech talks about the new company name (previously Logic Control). She noted that resellers are asking which software Bematech is using in conjunction with the hardware they are selling. “When they come back to us they want to know what is the easiest way to get everything from one […]

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ChannelChat: Nick D’Alessio, Dell

Connecting with the retail reseller community is key for Dell’s go-to-market strategy, according to Nick D’Allesio, Retail Marketing Strategist at Dell, Inc. “Dell’s partner program has been a big kept secret within our retail efforts,” D’Allesio said. “It’s very beneficial for us to meet with resellers who don’t know we have a partner program, get […]

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