Channel Marketer Report


ChannelChat: Josephine Lu, Bematech

Josephine Lu, ISV Relations Manager for Bematech talks about the new company name (previously Logic Control). She noted that resellers are asking which software Bematech is using in conjunction with the hardware they are selling. “When they come back to us they want to know what is the easiest way to get everything from one company,” she noted. Lu also mentioned that Bematech is learning about new software offerings at the RetailNOW event. “So our hardware could provide the correct solution to match the software expectations.” One new product announcement from Bematech included digital signage.

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