Connecting with the retail reseller community is key for Dell’s go-to-market strategy, according to Nick D’Allesio, Retail Marketing Strategist at Dell, Inc.
“Dell’s partner program has been a big kept secret within our retail efforts,” D’Allesio said. “It’s very beneficial for us to meet with resellers who don’t know we have a partner program, get the word out and explain how they can grow their business with our help.”
During this episode of ChannelChat, D’Allesio discusses the key features of Dell’s partner program. He also shares why training and certification, as well as sales and marketing enablement is vital to the company’s channel success.