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Paving The Road To Channel Marketing Success

By Jon Whitlock, Director, Channel Marketing, Kaspersky Lab North America It’s true that many VARs often face limited capabilities and bandwidth when it comes to marketing their companies. In fact, recent numbers show that fewer than 10% of B2B resellers have dedicated marketing employees. That’s a high percentage of partners that aren’t fully equipped with […]

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FalconStor Revamps PartnerChoice Program

FalconStor Software, Inc., a data protection and migration solution provider, has redesigned and re-launched its PartnerChoice Partner Program to include better incentives and support for solution and service providers, distributors and alliance partners. Two new levels are available within the PartnerChoice Program — Affiliate and Premier — with each consisting of new revenue goals, increased discounts […]

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ViaWest Launches New Partner Program, Adds Colocation Services

ViaWest, a colocation services provider, have announced major enhancements to its Channel Partner Program, which offers agents, system integrators, Value Added Resellers (VARs) and brokers a flexible business model in which to leverage ViaWest’s IT infrastructure solutions. The announcement comes in response to channel partners’ heightened desire to add colocation services to their assortment of […]

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Alvarion Releases New Partner Loyalty Programs And Portal To Improve Channel Collaboration

Alvarion, a provider of wireless broadband solutions, has announced major enhancements to its Partner Program and Portal. Among the changes are new partnership options, online certifications, incentives and deployment modulation tools. These additions were designed to create business opportunities and resources to encourage partner sales and marketing success.  “Alvarion recognizes the vital role that partners play […]

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