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FalconStor Revamps PartnerChoice Program

FalconStor Software, Inc., a data protection and migration solution provider, has redesigned and re-launched its PartnerChoice Partner Program to include better incentives and support for solution and service providers, distributors and alliance partners.

Two new levels are available within the PartnerChoice Program — Affiliate and Premier — with each consisting of new revenue goals, increased discounts and rebates, deal registration, flexible web-based training and certifications, as well as enhanced co-marketing and sales tools available through the FalconStor partner portal.

FalconStor Premier Partners must achieve annual revenue targets, dedicate a FalconStor account manager, undergo sales training as well as system engineer/solution architect certification, and participate in regular business plan reviews. Benefits of this partnership include: Maximum discounts, value incentive rebates with quarterly payouts, 24X7 support, lead referrals, not-for-resale trial software, and improved visibility though co-branded marketing. Premier Partners also will be invited to participate in the Partner Advisory Council that FalconStor plans to implement in 2014.

To maintain Affiliate Partner status, companies also have to achieve annual revenue targets, undergo training, and will have access to discounts, sales and support. Affiliate Partners can be promoted to Premier Partner status once they meet the program requirements.

“Channel partners and solution providers are often the first line of contact for our customers,” said Tracy Balent, Senior Director of Channel Sales Americas at FalconStor. “We realized it was time to update our partner program to recognize our partners that implement and service FalconStor products with greater rewards, training and support. Our success truly lies with one another, and I believe with this new flexible program we will all be well-equipped to accomplish our goals.”

As part of the program, all FalconStor partners will have access to PartnerPlace, a partner portal that features special sales incentives, courseware and sales tools to help companies sell FalconStor technology effectively. Tools include self-guided demos, presentations and competitive analyses, which are expected to help streamline the sales process, cut costs, improve productivity, and attract and retain new business. Additionally, PartnerPlace provides access to deal registration, so users can register and track leads to protect pending deals.




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