Relayware, a partner relationship management (PRM) software provider, has gained $11 million in funding planned to help the company drive further growth in the U.S. market. The round of funding was led by Amadeus Capital Partners. Existing venture capitalist investor Albion Ventures also participated in the round.
Over the past six months, partner automation software company Relayware has experienced pivotal growth. In May, the SaaS company announced its one millionth partner on its Partner Cloud, and maintained a strong pace of international growth. Within the same period of time, Relayware noted an expansion in its consumer base beyond large and established technology […]
By Brian Anderson, Associate Editor A study from Relayware finds that that 60% of channels partners blame inadequate supplier technology for subpar profitability. The study, titled: Partnering Automation Benchmarks, surveyed more than 150 channel partners to identify how suppliers transact business with their partners. While many channel partners are integrating cloud solutions into their portfolios, their […]
B2B organizations are furthering sales and marketing success by aligning their CRM databases with marketing automation to ensure more effective lead nurturing and optimal sales results. The promise of these more efficient business processes has caused a surge in marketing automation adoption. Benchmark research from SiriusDecisions indicates that while 18% of B2B organizations utilize a […]