Relayware, a partner relationship management (PRM) software provider, has gained $11 million in funding planned to help the company drive further growth in the U.S. market. The round of funding was led by Amadeus Capital Partners. Existing venture capitalist investor Albion Ventures also participated in the round.
The company’s PRM platform is designed to automate the partnering process and provide visibility into partner effectiveness, channel sales performance and accelerate revenue growth. Along with continuing its U.S. expansion, Relayware intends to continue growing its product offering to meet the demand of current and prospective buyers.
“In 2015, we grew our customer base by 100%, and to support these customers, especially our growing U.S. market, we increased our U.S. headcount by 187%,” said Bob Mann, CEO of Relayware, in an interview with Channel Marketer Report. “This round of funding will continue to fuel the U.S. support we provide to customers as well as our product development.”