Channel Marketer Report

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Study: 60% Of Channel Partners Say Poor Supplier Technology Hinders Profitability

By Brian Anderson, Associate Editor A study from Relayware finds that that 60% of channels partners blame inadequate supplier technology for subpar profitability. The study, titled: Partnering Automation Benchmarks, surveyed more than 150 channel partners to identify how suppliers transact business with their partners. While many channel partners are integrating cloud solutions into their portfolios, their […]

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Axis41 Develops Business-Level Partnership With Adobe

Axis41, a Salt Lake City-based digital marketing agency, has been promoted to an Adobe Business Partner level. Previously positioned as a Community Partner, Axis41 now works closer with Adobe to provide digital marketing solutions and integrated technologies to customers, according to company officials.  The Adobe Partner Program is designed to help Adobe establish relationships with […]

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Asigra Enhances Partner Program To Optimize Marketing And Sales Efforts

More buyers are utilizing search engines, social media and other research strategies to learn about solutions. Due to these behaviors, manufacturers must work harder to ensure their partners have the most effective collateral and marketing resources to go to market. Asigra, a provider of enterprise cloud backup, recovery and restore software, recently unveiled multiple enhancements […]

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ChannelViews: Partner Value Propositions

By Erich Flynn, CEO, TreeHouse Interactive Every partner program is different, with each market having different things channel partners value. Channel managers have the job of finding out what partners value and what they don’t. What doesn’t change is unless you have a value proposition, partners will not seek you out or remain partners for […]

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