By Katie Martell, Cintell The concept of a buyer persona in the business world is nothing new. In fact, it originated in the ’90s in the world of software development. The first user persona, named Cathy, was created by famed developer Alan Cooper. The concept made its way firmly into B2B sales and marketing strategies thanks […]
A provider of on-premise, off-premise, colocation, Infrastructure-as-a-Service (IaaS), Disaster-Recovery-as-a-Service (DRaaS), hybrid cloud and analytics products and services, Key Information Systems, Inc. is at the heart of the cloud revolution. The primary goal for Key Information Systems, according to the company’s Director of Enterprise Technology, is to “guide strategy and enable decision-making in today’s world of IT services […]
Creating quality content requires more than a few stats. After all, with so much content available with a tap of a finger or click of a mouse, it takes much more to stand out. This infographic, courtesy of WhoIsHostingThis.com, outlines a series of sources marketers can refer to while creating their content.
By Scott Yates, Founder, BlogMutt Let’s say you have a son or daughter graduating from college. This is a great accomplishment, and you and your child will understandably want to announce it in some special way, possibly with printed cards created just for the occasion. That’s great. Now, let’s also say that you visit a […]
Merchant Warehouse, a payment technology and merchant account services company, has hired Russell Harty as its SVP for key accounts and the partner channel. In his new position, Harty will focus on partner channel growth through acquiring new partners as well as enabling and empowering current partners, according to company officials. Currently, Merchant Warehouse is […]
Vendors and OEMs are feeling the pressure to optimize content marketing strategies and stand apart from competitors in a crowded marketplace. While developing memorable and compelling thought leadership via white papers, E-books, webinars, and even infographics and blogs, is a daunting task in itself, distributing content to partners efficiently is a whole other struggle for […]