By Rob Rae, VP of Business Development, Datto
Business data has evolved; the information that used to live only on a server at a company site has gone everywhere. Today, enterprises or their channel partners are managing data from on-premise locations, within the cloud, in virtual environments or in the Software-as-a-Service (SaaS) applications they use for daily business operations.
It’s increasingly important for organizations to have visibility, control and clarity around their data, as well as the ability to protect it. Data’s increasing complexity paired with its critical nature presents a new challenge for businesses eager to get a handle on the insights that data can yield.
When it comes to data protection, the commoditization of cloud data storage has led many enterprises to leverage their cloud providers for backing up all of that data. However, providers’ existing cloud platform designs may not be equipped to meet customer expectations for disaster recovery if they don’t account for risks like accidental data deletion or unforeseen downtime. If an organization needs to tap its cloud to recover information in the event of an emergency, the additional volume, data or time beyond the allotted day-to-day backup needs could lead to unexpected service or productivity costs.
Channel providers are concerned that businesses see managed services as similarly commoditized. With the large number of organizations calling themselves managed service providers (MSPs), it is difficult for the industry to differentiate offerings and fight sentiments that these vendors could be easily replaced. As the next chapter of cloud computing technology reshapes customer needs, the traditional MSP model will need to adapt in order to provide consistent pricing and data transparency, control and protection, as well as the level of service and care customers have come to expect with their backup disaster recovery (BDR) partners.
Giving Enterprises The BDR They Need
Vendors and channel players will continue to collaborate to bring complementary technologies and experts together. This comprehensive approach will allow the channel to offer the peace of mind of data protection and recovery alongside streamlined management. There are other things MSPs can do to ensure their continued value to enterprises with hybrid environments, including:
Moving forward, MSPs can take advantage of the increase in hybrid cloud adoption by modifying their services to suit the concerns of organizations regarding cost, service and complexity. If end users and MSPs use purpose-built cloud infrastructure, they can enjoy cloud storage without unpredictable monthly fees or concerns about maintenance of the cloud, since that responsibility lies with the vendor.
Rob Rae is Datto’s Vice President of Business Development, overseeing partner development, partner programs, training, and the annual Datto Partner Conference.