Channel Marketer Report

Managed Services / Cloud

PowerCloud Systems Launches New PowerUp Partner Program

PowerCloud Systems, a provider of cloud-powered networking solutions for businesses, has unveiled the PowerUp Partner Program for service providers using the PowerCloud CloudCommand platform. The new program is designed to help service providers deliver Wi-Fi-as-a-Service to customers, while offering a greater variety of training opportunities, service options, tools and resources. In addition, partners striving to transition […]

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CompTIA Reports Channel Conflict Is On The Rise

New research from CompTIA, a non-profit IT trade association, has confirmed that conflict between vendors and their channel partners is on the rise. Six in 10 IT channel companies have reported an increase in conflict over the past two years. Eight in 10 said that conflicts have been detrimental to their business, and 21% of […]

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Can The Channel Come Out To Play?

By Ian Moyse, Sales Director, Workbooks.com, Eurocloud UK Board Member & Cloud Industry Forum Governance Board Member There is an on-going discussion in articles, at events and in offices each day about the part that channels will play in go-to-market for the cloud form factor. Does it have a place?  What is that place? What […]

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Two-Thirds Of ISVs Say Partners Are Vital To SaaS Success

Avangate has released results of a Forrester Consulting commissioned study, the Technology Adoption Profile (TAP), which confirms the increasing role of the channel, especially in the emerging Software-as-a-Service (SaaS) space. The majority (79%) of ISVs surveyed reported that their channel partner program will play a strategic role in growing SaaS revenues. In addition, 66% of respondents said that channel partners […]

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How To Succeed As A SaaS Vendor

By Preciouse Gross, Community Manager, BlueSnap Customer acquisition and retention are integral parts of any business. However, when your business depends on the promise of “no long-term contracts and cancel your subscription at any time,” you have to rely on customer service techniques that will help acquire and maintain long-lasting relationships. This is the case […]

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HP Helps Partners Accelerate Cloud Sales Opportunities

HP recently announced two new programs designed to help partners expand sales opportunities via the cloud. With the new initiatives, partners can leverage HP Cloud Services, the company’s public cloud. Currently available via a private beta, the new additions to the Cloud Builder Program will “enable global system integrators (GSIs) and value-added resellers (VARs) to […]

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Ingram Micro Adds Desktone To Cloud Marketplace

Desktone, Inc., a Desktop as a Service (DaaS) provider, yesterday announced that service providers in the U.S. and Canada can now access the Desktone Platform via the Ingram Micro Cloud Marketplace. The Ingram Cloud Marketplace was developed to be an online resource for solution providers to shop, procure, provision and obtain invoices for their cloud […]

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SaaSMAX Expands Cloud App Distribution Platform

 SaaSMAX, an online distributor marketplace that connects and facilitates commerce between resellers and cloud-based app vendors, will be educating resellers on the variety of business opportunities available in the SaaS and Cloud App market. At this year’s SMB Nation 2012 Fall Conference, to be held October 11 through 13 at the Rio Hotel in Las […]

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CipherCloud Launches Cloud Encryption Partner Program

CipherCloud, a provider of cloud encryption and tokenization technology, has created a partner programs focused on bringing together leaders in the cloud technology world, including AppExtremes, DBSync, ClaimVantage, and Ping Identity. As a result, organizations using CipherCloud will be able to eliminate the data privacy, residency, security, and compliance barriers to cloud adoption, and are […]

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Partnerpedia Offers Platform To Build Partner Ecosystems, Drive SaaS Growth

The Problem: More organizations are noting the benefits of making enterprise applications, data and resources available in the cloud. In fact, recent research from CompTIA indicated that 63% of IT organizations are focusing on establishing cloud-based delivery models within the next year. However, once organizations make apps and cloud-based services available to end-users, how can […]

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