Episode 5: NCR Digital Strategist Sundeep Kapur Dishes On Social Media
Channel marketers are beginning to realize the benefits of tapping social media to extend content life and develop long-lasting relationships with partners and prospects. However, key areas of a social strategy, such as messaging tactics and developing strong presence are still ruthless pain points. During this episode of ChannelChat, Sundeep Kapur, Digital Strategist and Evangelist for NCR, discusses how channel marketers can take the appropriate steps towards an effective social media strategy. Kapur also discusses his latest article syndicated on Mashable, titled “11 Deadly Social Media Sins for Brands,” and how channel organizations can draw parallels from their B2C counterparts.