Tech Data Corporation, a technology distributor and service provider, recently announced the launch of a new reseller marketing program powered by TDAgency, the company’s marketing services agency. ResellerCONNECT was developed to focus on the marketing needs of SMB resellers, while still tackling the goals of top technology vendors.
The four key components of resellerCONNECT are:
TDAgency also is offering a quarterly education series featuring webinars that spotlight industry best practices, and demonstrate the unique value proposition of each to enable resellers to maximize their ROI.
“ResellerCONNECT has provided us with a tailored approach for our needs, and we couldn’t be more excited about the results,” said Michael Kanan, President and CEO of Inacomp TSG. “TDAgency has delivered an ideal value proposition for the reseller community. They understand that we don’t simply want templates to make our sales and marketing collateral look just like our competitors’. We need full-cycle marketing within our budget. From initial quoting and timeline delivery to reviewing the final proofs, I knew exactly what to expect from TDAgency and when to expect it.”