SAVO is collaborating with Second City Communications, the business solutions division of improvisational theater company The Second City. With the partnership, Second City will expand its RealBiz Shorts Sales content library to include sales enablement. “Sales — like most business — is an act of improve,” said Steve Johnston, President of Second City Communications. “We’ve […]
ScanSource Catalyst, a sales unit of ScanSource, Inc., has received two awards from Avaya due to its focus on creating valuable educational services through its ScanSource Services Group. Due to positive feedback from an Avaya customer survey, ScanSource received awards for Highest Student Satisfaction and Highest Response Rate in North America. ScanSource Catalyst provides extensive […]
The Problem: The Internet has provided channel partners a new ability to advocate and sell manufacturer products, but it has also created an environment where consumers are bombarded with a constant barrage of advertising messages. To stay relevant and stand out from competitors, channel partners must be on top of evolving customer needs and at […]
Plantronics, a wireless headset manufacturer, recently made new enhancements to its global channel partner program. The Connect Partner program now includes deal registration to mitigate channel conflict, as well as education modules. In addition, Platronics is offering channel partners new rewards incentives to help improve sales results. These new facets add to a variety of […]
With more buyers turning to content such as white papers, E-books and infographics to learn more about relevant industry trends and specific solutions, it’s natural for organizations to focus more on using these assets to generate leads than to educate prospects and drive advocacy. That is why so many companies are relying more on forms […]
Many organizations leverage webinars to better connect and engage with partners, prospects and current customers. Findings from the MarketingProfs/Content Marketing Institute study, titled: 2013 B2B Content Marketing Benchmarks, Budgets and Trends, indicated that 59% of organizations currently tap webinars and webcasts as part of their content strategy. “By its very nature, a training initiative, whether […]
Tech Data Corporation, a technology distributor and service provider, recently announced the launch of a new reseller marketing program powered by TDAgency, the company’s marketing services agency. ResellerCONNECT was developed to focus on the marketing needs of SMB resellers, while still tackling the goals of top technology vendors.
A key hurdle for vendors striving to better enable partners to improve sales and marketing efforts is determining where to spend resources and which partners to target first, according to Heather K. Margolis, President of Channel Maven Consulting. “The more strategic organizations are in determining which partners to target and where to spend resources, the […]