Social network Twitter is expanding its channel universe by adding nine new organizations to the Certified Products Program. The program was developed with the goal of helping businesses connect with tools and solutions that will enable them use Twitter more effectively, as well as guide developers to more business opportunities.
The new additions were included to “address challenges we continue to hear often from publishers and brands, particularly around engagement and analytics,” according to Doug Williams, who is part of Twitter’s business development team.
A summary of the new product partners is as follows:
Williams also announced the hiring of Zach Hofer-Shall, a former Forrester analyst. In his position, Hofer-Shall will manage the Certified Products Program by identifying products that quality for certification and develop possible new verticals within the program.
Currently, the Certified Products Program hones in on three business types: engagement, analytics and data resellers. Click here to apply for the program.
Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.