Channel Marketer Report


Channel Agencies & Consultancies: Your Superhero Sidekicks For Marketing & Sales Success

At Channel Marketer Report, our goal is to constantly keep a pulse on emerging and evolving marketing and sales tools and trends, and report on how these developments are impacting organizations that operate in channel networks.

One pain point is consistent among most organizations: vendors, brands and manufacturers still are struggling to provide partners with the marketing training, enablement and resources they need to succeed. In fact, it may seem like a task only suitable for superhuman beings that have constant tabs on the latest tools and developments regarding marketing and sales best practices.

Agencies and consultancies are optimal sources for organizations as they fight their way through
the channel marketing universe, which is becoming more competitive than ever before. Acting as superhero sidekicks of sorts, agencies and consultancies help make the training and empowerment process easier for organizations, providing guidance and thought leadership on everything from content marketing, to lead generation and nurturing, social media, and more. As a result, partners and affiliates are equipped with robust toolboxes that will help them win end-user eyes and dollars in the ever-changing technology world that is becoming largely dependent on web-based tools
and solutions.

We scoured the channel marketing universe to provide a hefty roster of experienced agencies and consultancies that can help organizations across verticals achieve marketing and sales success.

Following are 12 agencies and consultancies that have distinct expertise in channel operations, but have differing areas of focus. So, depending on the qualities you’re seeking, we’re confident you’ll find a marketing/sales guru that will address your company’s unique wants and needs.

We’re thrilled to bring you Channel Marketer Report’s Guide To Agencies & Consultancies, a resource we believe will be a solid starting point for building up — and maximizing — your partner marketing and sales strategies.

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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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