The Pedowitz Group will use partner solutions from GoodData and Birst to unify data and deliver actionable insights for its new Marketing Analytics practice. This service will help marketers bridge the gap between business intelligence and revenue growth, according to company representatives.
Birst combines data from varied sources to help companies answer pressing business questions and address concerns in real time. The business intelligence solution from GoodData enables companies to make better business decisions by transforming data, reports and dashboards into tangible results, company officials noted.
These combined solutions enable The Pedowitz Group to deliver a comprehensive set of revenue marketing analytics solutions and insights for clients to leverage best practices in marketing intelligence.
“GoodData and Birst offer the most robust and complete SaaS solutions in this category,” said Jeff Pedowitz, President and CEO at The Pedowitz Group. “The addition of these two partner solutions to our revenue marketing architecture empowers our increasingly complex enterprise customers to measure and quantify their contributions to revenue.”
Scott Rankin, Analytics Consulting Leader at The Pedowitz Group, added: “Our most successful and sophisticated clients understand the need to knit together data silos and disparate systems. They are willing to invest in ‘closing the loop’. It’s the ability to make calculated, agile, data-based decisions that separates them from their competition.”