Teradata Corporation, a provider of analytic data platforms, marketing and analytics applications, and consulting services, has announced a new partnership with ADAM Software, a Belgium-based Digital Asset Management (DAM) and Product Content Management (PCM) software company.
In addition to keeping pace with the ongoing proliferation and evolution of digital touch points, marketers also are faced with the task of creating attractive and relevant brand and product campaigns. Together, Teradata and ADAM Software will help clients create a compelling and consistent experience across all channels.
“For its global reach, category-leading IMM solutions, and talented global sales team, Teradata Applications is the data-driven marketing partner ADAM Software has been looking for to help get our solutions into the hands of yet more marketing operations professionals who need these capabilities,” said Pieter Casneuf, CEO at ADAM Software, in a statement. “We see great benefit to our customers in partnering with Teradata and look forward to working together to achieve ever better ways to add value to our joint customers’ internal marketing processes.”